ThawMail vs Instantly.ai
Quality Personalization vs Volume Sending
Instantly.ai is built for high-volume cold email campaigns with unlimited sending, inbox warmup, and campaign automation. ThawMail focuses on low-volume, high-quality personalized outreach. If you're sending thousands of emails, choose Instantly. If you're sending dozens with deep personalization, choose ThawMail.
Side-by-Side Comparison
Which Tool Is Right for You?
Choose ThawMail if you...
- Send 50-200 emails per month with high personalization
- Want AI to research each prospect automatically
- Prefer quality over quantity in your outreach
- Are a freelancer or consultant seeking high-value clients
- Don't want to manage email warmup and deliverability
Choose Instantly.ai if you...
- Send 1,000+ emails per month
- Need email warmup and deliverability management
- Want automated multi-step sequences
- Run an agency managing multiple campaigns
- Need inbox rotation across many accounts
Honest Strengths Comparison
ThawMail Strengths
- AI analyzes each prospect individually for deep personalization
- Generates unique email content based on website analysis
- No need for email warmup (low volume = low risk)
- Simple workflow: analyze, generate, send
- Perfect for freelancers doing targeted outreach
Instantly.ai Strengths
- Unlimited email sending with multiple accounts
- Inbox warmup and rotation for deliverability
- Multi-step campaign sequences and follow-ups
- Built for scale (thousands of emails per day)
- Campaign analytics and A/B testing
Feature Deep Dive
Email Personalization
ThawMailThawMail analyzes 6 pages of each prospect's website to understand their business, identify issues, and find opportunities. It then generates a completely unique email addressing their specific situation.
Instantly.ai offers AI-powered variables and spin syntax for personalization at scale. While faster, the personalization is more surface-level since it's designed for high volume.
Sending Volume
ThawMailThawMail is designed for low-volume, high-touch outreach. You copy the generated email and send manually, keeping deliverability high and maintaining that personal touch.
Instantly.ai is built for volume. Send thousands of emails daily with automatic inbox rotation, warmup, and scheduling. Ideal when you need reach over depth.
Deliverability
ThawMailSince ThawMail users send manually at low volumes, deliverability isn't a major concern. Your emails come from your regular inbox with your normal sending reputation.
Instantly.ai provides robust deliverability tools: inbox warmup, rotation across multiple accounts, sending limits, and reputation management. Essential for high-volume sending.
Pricing Comparison
ThawMail Pricing
- 3 credits
- Basic templates
- 30-day history
- 50 credits
- Industry templates
- 90-day history
- 1 free refinement
- 120 credits
- AI pricing suggestions
- 365-day history
- 3 free refinements
Instantly.ai Pricing
- Unlimited email accounts
- Unlimited warmup
- 1,000 leads
- Everything in Growth
- 25,000 leads
- Premium support
- Everything in Hypergrowth
- 100,000 leads
- Dedicated success manager
Our Recommendation
Choose based on your volume: ThawMail for QUALITY (50-200 personalized emails/month), Instantly.ai for QUANTITY (1,000+ emails/month). Some users combine both: use ThawMail to write highly personalized emails for their best prospects, and Instantly.ai for broader outreach campaigns.
Try ThawMail Free
Get 3 free credits to analyze websites and generate personalized cold emails. No credit card required.
Start Free Trial